Cambridge International AS & A Level Travel and Tourism Coursebook with Digital Access (2 Years)
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Description
Synopsis:
This Cambridge International AS & A Level Travel and Tourism Coursebook with Digital Access (2 Years) is a comprehensive resource specifically tailored to the Cambridge International AS & A Level Travel and Tourism syllabus (9395). It covers key topics such as tourism concepts, the travel and tourism industry, customer service, marketing, and sustainable tourism, preparing students for examination success and future careers in the sector.
Table of Contents or Chapters:
The book is divided into clear sections covering the AS and A Level syllabus, including: 1. The Travel and Tourism Industry; 2. Types of Tourism; 3. The Marketing of Travel and Tourism; 4. Customer Service in Travel and Tourism; 5. The Impact of Tourism; 6. Sustainable Tourism; and 7. The Future of Tourism. Each chapter includes case studies, activities, and revision summaries.
Learning Objectives / Outcomes:
By the end of this coursebook, students will be able to: understand the structure and scale of the travel and tourism industry; analyze marketing strategies and customer service principles; evaluate the economic, environmental, and socio-cultural impacts of tourism; and apply knowledge to real-world case studies and examination questions.
About the Author:
Sue Stewart is an experienced educator and author with expertise in travel and tourism education, having contributed to Cambridge International resources for many years. Her work ensures alignment with the latest syllabus requirements.
About the Publisher:
Cambridge University Press is a world-renowned academic publisher, part of the University of Cambridge, known for high-quality educational and examination resources. Their Cambridge International series supports students globally in achieving academic success.